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Accedi
User Sense
Brand Perception Research

How is your brand perceived? 

Image research provides insight into what perception the target audience has of your company, organization, product or service. Determine whether it is in line with your brand identity and how you can improve the overall brand perception.

  • Executed via our own platform for UX and Market Research
  • Recruit a representative sample of respondents in our panel
  • Our research service takes care of the entire research process
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Insight into brand associations

Gain insight into the associations the brand evokes in the target audience.

Measure progress over time

Get insight into progress over time with our brand tracker.

Consideration and preference

Understand the extent to which your brand is considered and preferred.

Our approach

Research service

Recruiting respondents

Deliverables

Pricing

Our approach

We conduct quantitative research through online surveys and association testing to gather empirical data. These insights can be enriched by conducting qualitative research in the shape of interviews or focus groups.

Potential research methods 
  • Online surveys. In situations where statistiscal validity is key and the test is focussed on gathering data through open and closed ended questions.
  • Interviews. For gaining in-depth insights, where an interviewer discusses the concept in detail with the respondent.
  • Focus groups. Focus groups can be used to gain key insights through group discussons with respondents from your target audience.
  • Association testing. Rapid Implicit Associations Testing (RIAT) can be used to find out what (un)conscious associations your target audience has with the brand.

Which method is best suited to your needs?

Share your use case nd we provide you with an answer in 24 hours.

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Let us take care of the entire research process

Our researchers will help you choose the right research method and research questions after which we will conduct the study on your behalf.

Avail of realtime insights and our livestream

Track the progress of the study realtime via our platform. Choose to attend sessions with an interviewer by joining our livestream or playback the recordings afterwards.

Receive an actionable research report in two weeks

This way, you can start implementing optimizations right after the study. Curious to see what a research report looks like? Download a research report here.

Recruit a representative sample of respondents in our panel

The quality of any study is heaviliy influenced by tester quality. This is why we have built our own tester database. We can help recruiting testers within your B2B or B2C target audience all across Europe. 

Invite existing customers

Although less common, you can invite your own customers to take part in the study. This can be done without creating an account, which means your customers will not be added to our database if they take part.

Hassle-free recruitment due to reminders, instructions and local support

We avoid no-shows and technical issues by working with auto-reminders, translated instructions and localized support teams.  

What can you expect from brand perception research?

After conducting brand perception research the following is clear:

  • What associations the target audience has with your brand
  • How your brand relates to the competition
  • To what extent there is a difference between what you want to convey and how you come across as a brand (the brand gap).
  • To what extent your brand is top of mind with the target group (if combined with brand awareness research)
Research report and full access to research data

Our researchers analyse all sessions and take extensive notes, which can be viewed via the platform. Afterwards, the results are summarized and interpreted in a Research Report

Download a Research Report

Download an example of a research report for free. 

Download report
Costs of brand perception research

The costs of brand perception research studies are dependent on the methods used. Curious to see what research method we recommend and how much it would cost? Then request a free quote.

Costs of conducting brand perception research yourself

Use our platform to conduct online surveys, interviews or user tests and to recruit respondents for your study. Visit our pricing page to get an idea of the pricing.

Receive a free quote

Find out how much it would cost within 24 hours.

Request a free quote
Knowledge base

Want to know more about brand perception research?

Learn more about conducting brand perception research in our knowledge base.

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Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly. 

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us. 

We manually screen every participant against your criteria before they're approved, so you only meet people who match. For unmoderated sessions we review all recordings, and for moderated sessions or interviews you can flag any issue within 24 hours and we'll arrange a replacement at no charge. We also check for duplicate sign-ups and inconsistent answers to keep the sample clean.

We recruit through a wide range of channels, from offline advertising to online campaigns, which keeps our panel of 100,000+ participants representative of the wider population rather than skewed toward one type of person. In most countries the sign-up process is translated and localised, so participants register in their own language — this avoids the recruitment bias you get when people have to operate in a second language.

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes. We advise on an appropriate incentive for your audience and session type, and we pay participants directly within 2 working days of their session. You receive a single invoice and don't have to handle any individual payouts yourself.

Yes. Alongside participants from our panel, you can invite people you've sourced yourself — your own customers or contacts — for interviews or user tests through the platform. They go through the same scheduling, reminders and recording flow, so everything stays in one place.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information. 

Customer cases

Below you can find a selection of our customer cases. 

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